Global brands like Upstox, boAt, and Asian Paints bring their A-game, transforming their New Year’s resolutions into sassy advertising slogans – Brand Wagon News

To kick off the new year, several iconic Indian brands have joined forces to create a playful billboard campaign that pokes fun at common New Year’s resolutions. Upstox, boAt, Asian Paints, Pepperfry, Yatra, OLX, PharmEasy, and Bobble AI have launched a humorous and relatable campaign that encourages people to rethink their resolutions. Each brand’s message is quirky and creative, tackling topics like financial fitness, home makeovers, and party playlists. The campaign’s lighthearted and humorous tone has generated significant buzz and attention, making it a standout. By embracing their unique brand personalities, these companies have managed to strike a chord with audiences and create a memorable campaign. The result is a fresh take on traditional New Year’s resolutions, showcasing that these transformations don’t have to be boring, but rather fun and witty.