Vedanta’s Metal Bazaar experiences a significant surge in online engagement, with a remarkable 35% increase in website visitors.

Vedanta Aluminum has launched an ecommerce platform called Metal Bazaar to simplify aluminum procurement for small and medium-sized enterprises (SMEs). Since its launch six months ago, user registrations have increased by 35% and active users by 240%. The platform integrates features such as price locking, real-time shipment tracking, instant ordering, and financial ledger access to streamline the procurement process. The platform has seen near-total adoption of these features, improving transparency and simplifying processes for SME buyers. To further enhance user convenience, Vedanta introduced a WhatsApp chatbot for real-time updates on shipments and orders, which has generated over 150 leads, including 45 related to export orders. Customer satisfaction with the platform is high, with an average rating of 4.3 out of 5. Vedanta Aluminum aims to simplify the aluminum procurement process, improve transparency, and provide reliable solutions that meet business needs. The company accounts for more than half of India’s total aluminum production.