The Quick Style troupe brings their high-energy dance moves to the latest Asian Paints commercial.

Asian Paints has launched its new sonic identity, a collaboration with the popular dance troupe The Quick Style. The video features The Quick Style performing dynamic dance moves in an art district created by Asian Paints and St+art India Foundation. The dance incorporates Asian Paints’ paint cans and brushes into the choreography, set against colorful murals. The sonic identity reflects the brand’s tradition of evolution while staying true to its roots. The partnership aims to connect with a new generation and celebrate the brand’s legacy of transformation. The video showcases the brand’s visual and auditory identities, highlighting its commitment to beauty, innovation, and transformation. With The Quick Style’s widespread appeal, the partnership is expected to reach a broad audience and solidify Asian Paints’ position as a leader in the industry.