Asian Paints takes center stage with its bold sonic identity, marking a fresh rhythm in the market with its latest launch.

Asian Paints has launched its new sonic identity in collaboration with The Quick Style, a dance group known for their viral routines. The video features the group performing choreography that incorporates paint cans and brushes, synchronized with the brand’s new sonic identity. The collaboration combines music, dance, and art to create a unique blend that highlights the brand’s evolving identity. This is the latest update in Asian Paints’ branding, following the introduction of the Gattu mascot and the Asian Paints Infinity logo. The melody aims to evoke a connection with the brand’s history and future. The campaign showcases the brand’s creative approach to redefining its identity and connecting with its audience.