Isha Ambani, daughter of Mukesh Ambani, is spearheading the initiative to introduce Shein, a global fashion e-commerce giant, to the Indian market. The brand specialises in offering a wide range of affordable and trendy products, catering to the diverse tastes of Indian consumers.

Isha Ambani, the daughter of billionaire Mukesh Ambani, is leading the effort to bring back Chinese fashion brand Shein to the Indian market. The Centre has given the green light for Shein’s return, provided it is sold by Reliance Retail, India’s largest retailer, on an indigenously developed e-commerce platform. Shein was banned in India in 2020 along with other Chinese apps due to national security concerns. However, Reliance Retail has ensured that Shein’s data practices are compliant with Indian regulations, and all operations and data will be locally controlled. The approval marks a shift in the government’s stance on foreign e-commerce platforms, especially those from China. Isha Ambani, who runs Reliance Retail, has been instrumental in the company’s exponential growth, opening 3,300 stores across the country in 2023. She has also been recognized as the ‘Icon of the Year’ at Harper’s Bazaar Women of the Year Awards 2024. The decision to bring back Shein is seen as a significant move, and it remains to be seen whether the brand can regain its former popularity in India.