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Rodney emphasizes the importance of building a sustainable framework for successful implementation of sustainable manufacturing. He highlights four key elements: (1) developing a clear and compelling sustainability vision, (2) engaging all levels of the organization to embed sustainability into the company culture, (3) creating a roadmap with defined goals and metrics to track progress, and (4) implementing robust governance to measure and manage emissions, water usage, and waste. He stresses that sustainability should be integrated into a company’s broader strategy, rather than treated as a “pet project”. According to Rodney, purpose is key to sustainability, and organizations struggling to execute their goals can benefit from leveraging external expertise and technologies. He concludes that sustainability is about creating long-term value for both the organization and the planet. The article also mentions various upcoming events and publications from the manufacturing industry.