A breath of fresh air is blowing: Adani’s ambitious renewable energy drive is underway.

Adani Group, led by Gautam Adani, has launched a new campaign titled “Hum Karke Dikhate Hain” to highlight its efforts in the renewable energy sector. The campaign was kickstarted with a film, “Pehle Pankha Phir Bijli” (First Fan, Then Electricity), showcasing the story of a young boy’s excitement about the arrival of electricity to his village. The film, created by Ogilvy India, highlights the impact of Adani’s wind turbine generators in transforming the village. The Adani Group has set an ambitious goal to develop 50 GW of renewable energy capacity by 2030, with Adani Green Energy Limited (AGEL) being the leading provider of renewable energy solutions in India. The company has already achieved notable milestones, such as completing the world’s largest single-site solar power project in 2016. The group’s renewable energy unit, Adani Green Energy, is also developing the Khavda Renewable Energy Park in Gujarat, which will be one of the largest projects globally, with a capacity of 30 GW.