Reliance Brands will discontinue its partnerships with Replay and G-Star RAW.

Reliance Brands is exiting its partnerships with Italian denim brand Replay and Dutch clothing brand G-Star RAW due to weak demand for discretionary products. The company has started closing stores of these brands and replacing them with its other international labels. G-Star has been sold online, while Replay stores will be closed soon. Reliance acquired the distribution rights for both brands in 2017 and 2018, respectively. The decision is attributed to the brands losing relevance in the Indian market, where young consumers are reducing non-essential spending due to economic slowdown, high inflation, and interest rates. Despite the challenges, India remains an attractive market for apparel brands, with sales growth of 40-60% in the first quarter post-pandemic, but this trend has reversed in the past 6-8 quarters. Reliance plans to focus on its other brands, while G-Star may partner with another retailer to enter the Indian market.