Ultratech Revolutionizes Home Building with AI-Powered, AR-Enabled Logos in Real-Time

UltraTech Cement has launched a groundbreaking initiative called “UltraTech se Pucho” that utilizes AI Vision, Augmented Reality, and Generative AI technologies to simplify the home-building process. The initiative transforms over a billion UltraTech Cement logos into interactive knowledge hubs that provide instant, reliable support to consumers. With this initiative, users can access expert advice anytime, anywhere by scanning the UTCL QR code or clicking on a provided link. The logo becomes a virtual gateway to expert guidance, bridging the gap between traditional and digital touchpoints. The campaign aims to empower consumers with professional technical advice and redefines how consumers interact with a trusted brand, making every logo a symbol of expertise and convenience. The initiative underscores UltraTech’s commitment to empowering dreams and cementing aspirations.