To maintain a strong growth trajectory, the FMCG sector must prioritize both volume expansion and innovation, advises Pidilite MD Bharat Puri.

To remain competitive, businesses must prioritize innovation, investment in digital capabilities, and the adoption of entrepreneurial operating models. This was stated by Puri, the chairman of the CII FMCG National Committee, emphasizing the importance of such strategies for companies to succeed. Additionally, he stressed the need for robust data strategies to enable personalized engagement with customers.