BSH Home Appliances opens its highly-anticipated Siemens Experience Centre in Bengaluru, offering a revolutionary retail experience for home appliances.

BSH Home Appliances has launched a new Siemens Experience Centre in Bengaluru, a state-of-the-art facility that offers a personalized and immersive experience for customers. The centre features a live kitchen, “Life Arena”, where customers can engage with Siemens’ appliances and witness cooking demonstrations and masterclasses. The facility also has a “dedicated studioLine” section showcasing luxury options for discerning customers, and an “iQ700” range of built-in ovens with AI-powered camera that allows users to select their preferred browning levels. The centre is designed to showcase Siemens’ range of connected appliances and provide one-on-one consultations with in-house chefs and experts. Bengaluru, which is a hub for luxury living and innovation, is a key market for BSH Home Appliances, and the centre is expected to drive growth in the premium appliance segment. The company operates multiple experience centres across major Indian cities, including Mumbai, Delhi, Chennai, Kolkata, and Hyderabad.