Wipro and SIAM.AI partner to develop an AI-powered assistant for the Tourism Authority of Thailand, leveraging NVIDIA’s cutting-edge AI technology, as reported by ET CIO SEA.

Wipro, a global IT services company, has collaborated with SIAM.AI, a Thailand-based AI solutions provider, to develop an AI-powered assistant for the Tourism Authority of Thailand (TAT). The AI assistant, built using NVIDIA’s AI technology, aims to enhance the tourist experience and improve the efficiency of the tourism industry in Thailand. The assistant will provide personalized recommendations to tourists, answer queries, and offer assistance in multiple languages. The project is part of Thailand’s “Sovereign AI” initiative, which aims to develop and deploy AI solutions that are designed and owned by the country. The initiative is supported by the Thai government and aims to drive economic growth and development in the country. The AI assistant is expected to be launched soon and will be available to tourists visiting Thailand.