Wipro partners with SIAM.AI to craft an AI-driven tourism concierge for Thailand, fostering digital innovation in the tourism sector.

Wipro, a global IT service provider, has partnered with SIAM.AI, a member of the Nvidia Cloud Partner program, to develop an AI-powered digital assistant for the Tourism Authority of Thailand. The digital assistant, named Sukjai, will use Nvidia’s AI Enterprise software platform, SIAM.AI’s capabilities, and Wipro’s Enterprise Generative AI (WeGA) Studio to provide personalized, real-time information to tourists. Sukjai will offer information on transportation, lodging, and tourist destinations, as well as recommendations, crowd flow updates, and safety alerts. The initiative aims to enhance the travel experience for domestic and international tourists while supporting the Tourism Authority of Thailand in managing the increasing number of visitors. The partnership aligns with Thailand’s sovereign AI objectives, utilizing local infrastructure, data, and networks to support the country’s tourism industry.