Asia’s leading paint brand, Asian Paints, revolutionizes exterior protection with the launch of Apex Ultima Protek, now powered by the cutting-edge technology of Graphene, providing unparalleled protection for homes and buildings.

Asian Paints has re-launched its flagship exterior paint, Apex Ultima Protek, with Graphene technology to provide unmatched protection and strength for Indian homes. The new product offers a 12-year warranty and is designed to protect against UV fading, cracks, and water damage. The company has launched a new campaign, “The Safe House,” featuring brand ambassador Ranbir Kapoor as a spy who escapes to a “Safe House” protected by Ultima Protek powered by Graphene. The ad showcases the product’s ability to withstand extreme weather conditions, including heavy rains and intense sunlight. Asian Paints’ MD and CEO, Amit Syngle, emphasized the company’s focus on innovation and technology, saying that the new product is a benchmark in the category. With Graphene-powered Ultima Protek, the company aims to provide a technology-driven solution for Indian homeowners, simplifying the decision-making process and helping them choose the best for their homes. The campaign is designed to promote the product as the top choice for exterior protection.