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Wipro Limited, a global IT consulting and business process services company, has partnered with SIAM.AI, an NVIDIA Cloud Partner, to revolutionize the tourism experience in Thailand. The collaboration aims to develop an AI-powered digital assistant for the Tourism Authority of Thailand, utilizing NVIDIA’s accelerated computing and software. This initiative will leverage infrastructure, data, and networks within Thailand, aligning with the country’s sovereign AI objectives. The technology will be designed to provide personalized travel experiences, improve visitor services, and enhance overall tourism development in the country. This partnership is seen as a significant step in Thailand’s efforts to harness the power of AI to boost its tourism industry.