Titan Company, a leading player in the Indian watch industry, is betting big on the premiumization trend to drive growth in its analog watch business. The company is focusing on the premium and fashion categories, which are expected to be key growth levers in the coming years. Titan is leveraging its strong brand portfolio, including Fastrack, Titan, and Skmeo, to capitalize on the trend.
According to industry experts, the premium watch market in India is growing rapidly, driven by increasing disposable incomes, changing consumer preferences, and the rise of e-commerce. Titan is well-positioned to benefit from this trend, with its portfolio of brands offering a range of premium and fashion-focused watches.
The company is also expanding its presence in the luxury watch market through partnerships and collaborations with international brands. With its focus on premiumization, Titan is poised to continue its growth momentum in the Indian watch industry.