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Samsung has launched its TVKey Cloud Technology in India, allowing users to watch live TV on their Samsung TVs without the need for external set-top boxes. The technology is developed in collaboration with NAGRAVISION and is currently compatible with GTPL Hathway and Dish TV operators. The feature eliminates the need for an external box by leveraging the TV’s built-in processing power, requiring only internet connectivity and direct cable or DTH connections. Users can navigate and stream their favorite live channels using the Samsung Smart TV remote. The technology is compatible with Samsung TVs from 2023 and 2024, including Ultra HD, OLED, QLED, and Neo QLED models. Additionally, GTPL Hathway is offering exclusive benefits to Samsung TVKey Cloud users, including free subscription, app access, and cloud gaming services. This technology offers a seamless and clutter-free viewing experience, making it an innovative step forward in the digital TV revolution.